We work with the system
that grows the crop.

Herbali creates natural-based formulated technologies for three connected environments: soil, root and plant. One platform, structured around the crop as it develops.

Follow the system
The agricultural context

Agriculture is changing.
The crop is still a system.

Demand grows. Conditions shift. Resources are examined more closely. Yet soil, roots and plants are often approached separately. Herbali connects the positions that already belong together.

01

More people. More pressure on agricultural systems.

A growing population keeps attention on how crops are planned, supplied and developed.

02

More variability. Fewer universal answers.

Climate and field conditions make context-specific programme design increasingly relevant.

03

More scrutiny. A wider agricultural picture.

Nutrients, water, field operations and emissions are increasingly considered as connected parts of crop production.

Herbali’s point of departure See the whole system. Then define where to work.
Field contextCrop · soil · current programme · practical objective
I
Soil TechnologyGrowing environmentProgramme foundation
II
Root TechnologySoil–crop interfaceProgramme connection
III
Plant TechnologyCrop developmentProgramme continuation
One crop systemThree defined positions within one programme architecture
Young maize crop shown continuously above and below structured agricultural soil
Natural-origin formulation

Natural Nutrients Utilization Technology

The system comes first.
Technology follows.

Herbali works exclusively with ingredients from natural sources. Their characteristics are considered within the living context of soil, roots and plants, then structured into formulations with a defined position, role and moment of application.

Natural is our starting point.

Every formulation begins with naturally sourced ingredients, then becomes precise through composition, position and timing.

NNUT / 01
Fine crop roots and root hairs interacting with structured soil in the rhizosphere
At the interfaceRoot hairs · soil aggregates · water films
01 · Begin with natural sources

Natural ingredients, structured for the growing environment.

Seaweed extracts, organic fractions, humic substances and trace-element sources each have distinct characteristics. Herbali considers those characteristics together with soil structure, moisture, pH, nutrient form and microbial activity before defining a formulation.

02 · Formulate around living processes

The ingredient follows the role.

Natural origin alone does not determine where an ingredient belongs. Its intended role, its position within the soil–root–plant system and the timing within crop development shape how components are combined and applied.

Microscopic cross-section of leaf tissue with epidermis, palisade cells, spongy mesophyll and chloroplasts
Inside the plantEpidermis · mesophyll · chloroplasts
I
Ingredients

Begin with natural sources

Select natural-origin components for their relevant compositional and functional characteristics.

II
Position

Define where they belong

Relate the intended role to the soil, root interface or above-ground plant.

III
Formulation

Structure the application

Bring composition, position, application logic and timing together within one programme.

Natural at the source. Precise in the programme. Start with naturally sourced ingredients, then define their formulation around the crop system as it exists.

Explore the Herbali platform
System positioning

One crop.
Three defined positions.

The phases identify where each technology is positioned within the same developing crop system, from the growing environment to the visible plant.

Crop-system map

Where each phase is positioned

Soil · Root · Plant
Maize crop shown continuously from fibrous roots and soil to the above-ground plant
IIIPlant TechnologyAbove-ground plantProgramme continuation through crop development
IIRoot TechnologyRoot–soil interfaceConnection between growing environment and crop
ISoil TechnologySoil and rhizosphereProgramme foundation in the growing environment
One crop systemEach phase has a distinct position. Together they form one architecture.
Programme logic

From field context to a defined route

Starting pointField contextCrop · soil · current programme
01Read the systemDefine the agricultural context
02Select the positionSoil, root or plant
03Position technologyAssign a defined role
04Structure the routeTranslate into implementation

Not a fixed bundle. A structured route in which context determines the relevant phase, technology position and practical next step.

From system to position

One living
system.
Viewed at
every scale.

Move from the complete crop system into the soil environment, the root interface and the visible plant. Each view defines a position without losing sight of the whole.

01
Current scale Connected crop system

Soil, roots and the above-ground plant form one connected agricultural context.

The Herbali platform

Three environments.
One crop in motion.

Move through the platform. Each phase has its own position, purpose and technology architecture. Together, they follow the crop from below the surface into crop development.

Abstract view representing the soil and rhizosphere environment
IThe growing foundation
01 / 03 System position · Soil and rhizosphere

Build the growing foundation

Phase I is positioned around soil conversion processes, functional activity and the rhizosphere context in which the crop cycle begins.

Focus
Growing environment
Role
Programme foundation
ISoilIIRootIIIPlantOne connected programme
Inside the platform

Formulations with a position.
Technologies with a role.

The three phases create the architecture. Field context determines which technologies enter the programme, where they sit and how they connect.

I
Soil Technology

Foundation modules

01Herbali Soil Balance I 02Herbali Soil Balance Activator II 03Herbali Soil Balance Boost
II
Root Technology

Interface modules

01Herbali 02Herbali – Boost
III
Plant Technology

Development module

01Herbali – Plant Care

Not a standard bundle. A structured route from field context to practical positioning.

Working with Herbali

This is how a field context
becomes a programme.

The route begins with the agricultural situation. Each decision brings the field context, system position and practical application into sharper focus.

01
Understand

Define the context

Crop, soil, current programme, field conditions and practical objective.

02
Position

Locate the phase

Identify whether the relevant system position is soil, root, plant, or a connected route.

03
Configure

Structure the programme

Select the relevant technology modules and define their relationship within the programme.

04
Integrate

Fit the practice

Translate positioning into timing, application logic and the existing crop-management setting.

05
Learn

Document the field route

Record context, programme, implementation and observation for informed review.

One platform, three perspectives

Different perspectives.
The same crop system.

01↗
For distribution partners

A portfolio with a visible logic

Understand how the technologies are organised, where each phase belongs and how a coherent market route can be developed.

  • Portfolio architecture
  • Market positioning
  • Partner enablement
Explore the distributor route
02↗
For agronomists and advisers

A system for precise programme design

Move from field context to phase selection, technology positioning and an implementation route that can be clearly explained.

  • Context mapping
  • Phase selection
  • Protocol design
Explore the advisory route
03↗
For growers

A practical route through the crop system

See where a technology sits, how it relates to the crop cycle and what information is needed to consider implementation.

  • Practical fit
  • Application route
  • Field evaluation
Explore the grower route
Young crop plants in a field observation setting
Field learning

Every field tells a story.
We keep the context attached.

Herbali’s field approach keeps the agricultural context attached to the programme. That creates a clearer basis for implementation, observation and technical dialogue, without turning one field situation into a universal promise.

01ContextDefine the field 02ProtocolStructure the route 03ImplementationApply in context 04ObservationKeep context attached
Discover the field approach
Your starting point

Your context is
where we begin.

Tell us where you work, where your attention sits and what you want to structure. We will receive a clear starting brief for the first conversation.

01Field-led 02Phase-structured 03Reviewed by our team
Decision 01Where do you work in the value chain?
The next field context

The crop is connected.
Now the programme is too.

Start with the crop, the field situation or the market you are building. The conversation begins with context.

Start the conversation
part of Vossen Laboratories
Company structure

Herbali is developed by Vossen The New Farming within Vossen Laboratories.